Trying to guess what changes might occur in the search engine algorithms always makes for an interesting conversation but it gets a little dicier for those that base their online marketing strategies on those anticipated changes. So, instead of trying to outguess the powers that be, focus on the “known’s” that exist in today’s algorithms.
The first of these is that the search engines’ primary mission is to offer the best user experience possible. Their focus here is to list high quality pages that are directly relevant to their users’ search terms. The second known is that the search engines’ algorithms pay a lot of attention to inbound links, counting them as votes from third parties as long as there is relevance between the originating page and the landing page.
Taking the focus on user experience first, your online marketing strategies for 2013 should prioritize the creation of high quality content both on and off of your website. Besides creating new content, you should also assess you existing content to ensure that it adds the most value possible to your target market. A second assessment should be made that examines the relevancy of the content of your landing pages to the keywords that are sending traffic to them.
The second of your online marketing strategies should focus on link-building from sites which are both relevant to yours and carry strong page ranks. This is strictly a quality over quantity issue. For example, inbound links from a site about clothing that direct visitors to a site about goldfish will be deemed irrelevant.
While these may not be the sexiest strategies you’ll ever see, these both focus on the “known’s, making your 2013 online marketing strategies low-risk and effective.
